Motion design & Creator+
Give every title, zoom, screen capture and animation a purpose.
Before you begin
- Identify information that the image alone cannot explain.
- Gather screenshots, figures and brand elements. Check your plan’s included features before planning advanced styling.
Step by step
- 01
Choose a role
A title provides context; a zoom draws attention; a screenshot supplies evidence. Remove effects that help neither understanding nor pacing.
- 02
Match animation to speech
Show elements when they become useful. Allow enough time to read and understand, particularly when displaying a figure or interface.
- 03
Limit density
Avoid stacking captions, titles, a logo and several animations in a small area. Review the vertical version, which is often more constrained.
Practical example
Software presentation: show the action, zoom into the result, display one benefit sentence, then return to the main shot.
Review checklist
- Every effect has an identifiable purpose.
- Text stays visible long enough.
- Screenshots do not expose confidential information.
Troubleshooting
The result feels crowded
Keep one main focal point per shot. Remove redundant effects before changing brand styling.
A screen capture becomes unreadable
Crop to the area being explained or split the explanation across two shots. Avoid reducing an entire interface to a few pixels.
Keep exploring
Still missing an answer?
Prepare a question for the team