Formats & destinations
Choose an aspect ratio and build a version for each viewing context.
Before you begin
- List destinations: website, presentation, social feed or vertical video.
- Check destination requirements when publishing; they can change.
Step by step
- 01
Choose the frame
16:9 suits horizontal composition, 9:16 vertical composition, 1:1 square and 4:5 a less narrow portrait. These are ratios, not guarantees of acceptance by a platform.
- 02
Adapt the content
Recompose shots, text and signatures for each version. A horizontal video simply shrunk into a vertical frame can become hard to read.
- 03
Name deliverables
Include campaign, language, ratio and version in filenames. Maintain a clear list of approved variants and their destinations.
Practical example
workshop-launch-en-9x16-v03.mp4 and workshop-launch-en-16x9-v03.mp4: two distinct deliverables, each reviewed in its own frame.
Review checklist
- The ratio matches the intended use.
- Player controls do not obscure the message.
- The filename identifies the variant unambiguously.
Troubleshooting
Bars appear around the image
Check whether they come from the source, edit or player. Make a deliberate choice between cropping and preserving the entire image.
A platform rejects the video
Compare duration, size, codec and resolution against its current requirements. Do not assume the correct ratio is sufficient.
Keep exploring
Still missing an answer?
Prepare a question for the team