Brand identity
Bring together logos, colours, typefaces and composition rules for consistent output.
Before you begin
- Gather approved logo files, colour references and fonts you are licensed to use.
- Choose an approved example as your visual reference.
Step by step
- 01
Prepare variants
Provide a logo that works on light and dark backgrounds. Preserve its proportions and surrounding space; do not stretch it to fill an area.
- 02
Define hierarchy
Separate titles, subtitles, captions and signature. Limit the number of styles and document how the accent colour is used.
- 03
Test on multiple images
Check elements over light, dark and busy images, then in every ratio. An identity must stay readable beyond a single ideal example.
Practical example
Minimum kit: light and dark logos, primary colour, text colour, title font, caption font and a reference export.
Review checklist
- The logo stays sharp and proportional.
- Text remains readable throughout the sequence.
- The team uses the same asset versions.
Troubleshooting
A font does not work
Check its format, licence and product support. Define a fallback before approval.
The logo disappears on some shots
Use the contrasting variant or a subtle backing behind the signature. Check at actual viewing size.
Keep exploring
Still missing an answer?
Prepare a question for the team