Key takeaways
An agency should measure automation on four axes: actual time saved, first-version quality, approval speed and the ability to reproduce each client brand.
Start with a repetitive workflow
Choose a frequently published format with a stable brief and observable quality criteria. Interviews, webinars and executive content are strong pilots.
Measure honestly
Compare total time from import to delivery, including corrections. Fast generation followed by many revisions does not create value.
Scale progressively
Once the pilot is validated, save brand rules, open the workspace to the team and document the approval path.