Can you start from one source video?
That workflow is possible, but review framing, pacing and legibility for each version.
Understand · compare · decide
Agency video production: a multi-format workflow
To create agency video variants, start with a shared brief, source footage and brand identity. Prepare channel-specific versions, review framing and approve the final files. Automation can prepare recurring operations; media rights, the message and publishing approval still need clear ownership.
Prepare the brief
List audience, message, duration, ratios, languages, owners and deliverables. Identify logos, fonts and media with their usage rights.
Adapt each version
A 9:16 version is not simply a smaller 16:9 video. Review subjects, product screens, titles and captions. Mobile versions may require different cuts and text density.
Approve and measure
Check names, figures, claims and branding. Download files and review their final formats. Measure revision cycles and time to publishing approval by content type.
Decision table
| Criterion | Consideration | Review |
|---|---|---|
| Presentations | 16:9 | Detail legibility |
| Reels / Shorts / TikTok | 9:16 | Subject, titles and interface overlays |
| Square feed posts | 1:1 | Centred composition |
| Portrait feed posts | 4:5 | Adapted text and framing |
Frequently asked questions
How should productivity be measured?
Compare equivalent briefs including preparation, corrections, approval and export. Report the period and sample size.
What should be checked for a client project?
Media rights, data processing, retention, quotas, formats and responsibility for approval.
Sources and method
Author: Olympe AI team. Service statements refer to the publisher documents below. This page publishes no customer benchmark or measured savings. Comparison advice is a working method.
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